alpoma is an Association of Producer Organisations (APO) recognised within the framework of the European Union’s Common Organisation of Agricultural Markets (CMO). Acting as a central platform, alpoma brings together strategic expertise in variety development, research and innovation, sustainability, brand development and market positioning.
alpoma pursues its objectives in a cooperative, non-profit-oriented manner and in accordance with the requirements of EU, national and regional agricultural policy.
Development and promotion of forward-looking, sustainable cultivation methods in cooperation with leading research institutions.
Planning and management of production in line with market demand, as well as optimisation of processes and investments while taking current environmental standards into account.
Development of consistent communication frameworks and targeted marketing initiatives to strengthen international visibility – including among sublicense holders.
Selection, evaluation and introduction of new varieties, as well as the acquisition and management of the corresponding usage rights.
Promotion of resource-efficient production systems and implementation of practical measures to adapt to climate change.
Planning and implementation of Operational Programmes, coordination of members’ interests and provision of administrative support.
alpoma brings together three leading players in South Tyrol’s fruit-growing sector. Together, they stand for quality, innovation and market proximity across the entire value chain – from cultivation to marketing.
VOG brings together eleven cooperatives with around 4,000 member farms and is one of Europe’s largest apple marketers. Its strengths lie in a broad variety range, modern production standards and an internationally oriented brand portfolio that reaches consumers in over 70 countries.
The VI.P association brings together seven cooperatives with around 1,500 member farms from Val Venosta. The cooperative stands for top-quality produce, sustainable cultivation methods and tailor-made marketing solutions for international trade.
VOG Products processes raw produce from its seventeen member cooperatives into high-quality products for the international food and beverage industry. As an innovative processing and refinement company, it makes a significant contribution to increasing the economic potential of products that are utilised outside the fresh produce market.
Board of Directors
alpoma’s Board of Directors defines the association’s strategic direction and sets the key guiding principles
Harald Weis
Thomas Oberhofer
Johannes Runggaldier
Klaus Weißenegger
Hansjörg Mantinger
Theodor Grasser
Supervisory Body
The Supervisory Body monitors compliance with legal and financial requirements: Josef Auer
Management
Operational leadership lies with Director Walter Pardatscher, who is responsible for coordinating the three core areas:
Teams and Responsibilities
Technical specialist in varieties:
Nadia Sanin
Alex Weger
Head of Branding:
Clemens Hafner
Head of Administration:
Gertraud Anrather
Administration:
Evelyn Lafogler
International networking is a key success factor for variety development in South Tyrol. VOG and VI.P are founding members of two major strategic alliances:
International networking is a key success factor for variety development in South Tyrol.
One key example is the International Pome Fruit Alliance (IPA), in which VOG and VI.P play an active role as founding members. The IPA connects leading apple-growing regions worldwide and enables a structured transfer of knowledge across the entire value chain – from breeding through to market launch.
These networks promote:
With a combined annual production of around 1 million tonnes of fresh fruit and a strong position in research, cultivation and marketing, VOG and VI.P – now part of alpoma – are a high-performing and reliable partner for international variety projects.
